Total Design Methodology (TDM) - Pugh Method

Stuart Pugh was a highly successful and exceptional design engineer and manager. His experience within industry led him to pursue a secondary career in academia, where he published his seminal work on ‘Total Design’.

Definition of Total Design

“Total Design is the systematic activity necessary, from the identification of the market/user need, to the selling of the successful product to satisfy that need – an activity that encompasses product, process, people and organisation.” 
– Stuart Pugh

The design process previous to the total design methodology was very much ad-hoc which Pugh described as ‘partial design’. Engineers and designers focused on their part within the total design of a product, rarely becoming part of the full product development process. This often led to commercial failure, due to the lack of consideration of the market, the user needs and the resources of the organisation (non-technological factors). Total design offers a visible operational structure which allows for the integration of technological and non-technological parts enabling efficient and effective product development.

courtesy : Wikipedia

Q: Why this article ? 

A: Let us, as a team, explore the fascinating world of new product development during our course work.